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I am currently not at liberty to post documentation of these features other than the included brief descriptions, but I can discuss them in detail in person.
Treasure Hunt Event
The player collects shovels by playing slots. Shovels are used to dig in a space on the grid, which revelas a hit or a miss. When the player gets all the hits of a given item, the item is revealed and the player is given a reward.
Treasure Hunt V2 Event
To capitalize on the success of the Treasure Hunt event core mechanic, Treasure Hunt V2 adds the additional layers of a saga map and a Grand Reward wheel, resulting in a higher engagement with the event.
The player collects picks by playing in any slot and uses these picks to clear the candy wrappers which reveal a miss, a candy, or a powerup. When the player reveals two of the same candy, the level ends and the player is given the reward associated with that candy. The two powerups either give an extra pick to the player or multiply all the rewards of the candies.
The player collects tools by playing in any slot that they will use to clear obstacles and collect gems. When all the gems are collected, the player gets a reward and moves onto the next level.
Team vs Team Event
The player gets to choose from two teams every day. The two teams compete against each other with each team member contributing points to their team score by playing in any slot. The team members of each team are ranked on a leaderboard that caries rewards for the top three players. All the members of the winning team get a reward at the end of the day. There is also a personal reward progression to make the event meaningful for players who are unable to compete on the leaderboard.
Team Race Event
A variation of the successful Team vs Team event, Team Race is a competition between four teams. The player picks one of the four teams and competes against the other three teams along with their team members, all of whom contribute to their team score. The competition is shown as a race on a track indicating the positions of the teams. Within the team there is a leaderboard with additional rewards and a personal reward progression.
The player collects items by spinning in specific slots. When all the required items have been collected, the node is revealed and the player is given a reward.
New Player Journey
The new player journey creates an onborading path for players experiencing the app for the first time, which resulted in significant increases of D1 and D7 retention.
Wheel of Fortune Slots
Design overview docs are linked in the expanded view of each feature.
Wheel of Fortune Slots Redesign
The redesign of the entire Wheel of Fortune Slots app resulted in increased engagement and monetization.
Summer Road Trip Event
The player completes directed tasks by playing slots to reveal the reward and postcard of the location nodes. The event doubled revenue during its duration, and was later implemented in the GSN Casino product, where it continues to be one of the most successful events of the product.
To capitilze on the success of the Summer Road Trip event, additional layers were added to the Halloween Event, including a double wheel with rewards and multipliers to gamify the node rewards.
Badge Events Feature
This features combines the learnings from the Summer Road Trip event and adds a collection mechanic, while ensuring that support for the feature requires minimal effort.
Players join clubs where together with other members make progress towards completing challenges and earning rewards.
Daily Challenges Feature
This revamp of the original Daily Challenges feature allows players of all engagement levels to participate and earn rewards.
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